Effective video content to attract more customers

According to Wyzowl’s 2022 State of Video Marketing Report, 86% of businesses use video as a marketing tool. If you’re not using videos as part of your marketing strategy, you’re missing out on a huge opportunity. In this blog post, we’ll discuss seven types of video content that can help boost your marketing campaigns and […]

Effective ways of securely collecting customer data

For companies to succeed, they must be able to deliver value to their customers. This entails having a deep understanding of their clients’ needs and interests by collecting and segmenting customer data. However, they should first ensure that they are compliant with data privacy laws to avoid corresponding fines and penalties. Here are safe and […]

The business continuity benefits of cloud technology

Where you store your company’s data backups is vital to the success of your business continuity strategy. There are various storage media to choose from, but if you value flexibility and convenience, then you should look no further than cloud storage. Here are the benefits that the cloud offers. Improved uptime Many business owners think […]

Why dashboards are vital tools for business growth

People are visual creatures, so we interpret visual data better than written words. That’s why most businesses turn to dashboards to present data in a way that’s easy to understand. Here are some common uses of dashboards across various business functions. Marketing insights Your organization’s marketing department analyzes a significant amount of data from various […]

Here’s why your SMB should consider business intelligence

For years, big companies have been harnessing the power of business intelligence (BI) to improve business performance. And for them, paying experts to analyze large data sets is no issue. It’s different with small- and medium-sized businesses (SMBs). SMBs also store large volumes of data, but many SMB owners are wary of spending too much […]

The benefits of identity and access management to your organization

Every technology you use — whether it’s a cloud-based program, a mobile application, or on-premises servers — contains sensitive business data vital to conducting operations. So how can you ensure the security of such data from cyberthreats like identity theft, phishing attacks, and other forms of fraud? Identity and access management (IAM) is the answer […]

Why technology business reviews are worth it

Are your IT assets contributing to your business’s profitability and overall growth? If you can’t tell whether your IT is helping you turn a profit, it’s time to seek the help of professionals who can evaluate your technology’s performance and spot any anomalies before it’s too late. One way to evaluate your IT systems is […]

7 New Year’s resolutions for your small business in 2022

2021 is finally coming to a close, and what a year it has been. Give yourself a pat on the back for keeping your business going despite the challenges you faced this year, such as COVID-19 lockdowns and radical changes to consumer spending.

This time of the year is the perfect opportunity to not just look back on the past, but also plan for your business's future.

Stay connected with a UPS for networking equipment

An uninterrupted power supply (UPS) is an essential component of a business’s IT network. It ensures that networking equipment stays operational during power outages or failures. This allows you to stay online so you don’t suffer the productivity- and profit-draining impacts of a power outage, especially one that happens without warning. Learn more about UPS […]

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