Tech fads often easily come off as mere gimmicks, but they can actually be an opportunity for your business to optimize processes and save money. To seize that game changer your company has been looking for, follow these tips. Be an early adopter One of the biggest factors in determining how successful your SMB will […]

Your customers are your business’s lifeline. Without them, you would not be able to earn revenue nor reap necessary feedback for product improvement or development. Loyal customers spread your business by word of mouth, too, making them indispensable to your marketing strategy.

At a time when the economy is in recession due to the COVID-19 pandemic, small- and medium-sized businesses (SMBs) need a clear advantage against their competitors. Customer service can become the crucial element that makes your company stand out above the rest.

Marketing automation has become an essential part of every business’s marketing strategy. Thanks to innovations in IT, business marketing tools have become more affordable for small retailers, online sellers, and other mom-and-pop operations. Don’t pass up the opportunity to maximize all the marketing automation tools available that can increase your leads and give you these […]

Last year, global IT spending reached nearly $4 trillion, with companies spending on average more than 3% of their revenue on technology. Considering the rising tide of cyberthreats to counter, and the constantly evolving demands of customers, these figures aren’t likely to get smaller in the foreseeable future.

Business owners are increasingly realizing the importance of adopting efficient, flexible, and cost-effective IT systems. But as customers’ expectations rise, IT becomes far too complex and demanding for businesses to manage alone. This is why many companies outsource their IT needs to a managed IT services provider (MSP). MSPs defined MSPs are companies composed of […]

A virtual private network (VPN) is a service that encrypts your data as it travels across the internet, and it’s one of the most important security solutions today. According to Statista, the number of VPN users has grown by a whopping 165% between 2017 and 2018. With cybercrime damages predicted to hit $6 trillion by 2021, this rise in usage is no surprise.

Disaster recovery (DR) used to be an expensive solution that relied predominantly on tape backups. Today, cloud computing has dramatically changed the DR landscape, affording even small- and medium-sized businesses cheaper and more reliable DR solutions. Unfortunately, there are still a number of misconceptions about DR. Here are three myths that no longer apply. Myth […]

In a recent survey of 1,800 customers, 42% said they’re “very unlikely” to purchase from ugly websites. That’s not so surprising. After all, there are plenty of competitors’ websites that are more visually appealing and user-friendly that they can visit. If your business website fails to make a critical good first impression, it could lose […]

When people visit websites, first impressions count. Wow your audience by following our tips. Make a statement with professional photographs Before site visitors read what’s on your website, they assess it by checking out your images. A picture is indeed worth a thousand words, but are those words truly what you want to convey to […]