Marketing automation can be a large budget line item for a small- to mid-sized business (SMB). With limited means and resources, many SMBs would rather rely on good old human effort. However, sending emails, segmenting lists, following the buyer’s journey, and performing other essential marketing tasks manually is not just time-consuming, but it is also […]
Creating trending videos on social media is one of the best ways to catch people’s attention and market your brand. These are the seven types of video content you can use to bolster your marketing campaigns. Business introduction or behind-the-scenes If your company lacks an online presence, one of the best things you can do […]
Creating an IT budget has become more challenging because many workplaces are not what they used to be. Nowadays, business owners and IT managers must account for devices for office and remote staff, user preferences and training, and the optimal allocation of funds for every IT expense.
Modern businesses use data in almost every aspect of their operations. Without immediate and constant access to it, organizations will come to a grinding halt. That’s why it’s critical to have data backups — in the event of a disaster, companies risk losing valuable data if they don’t have backup strategies in place. Here are […]
As businesses continue to use more apps and tools that allow them to collect, store, and process customer information, the amount of data in their systems grows exponentially. However, not all of the collected information is important or even useful. Gathering more data requires finding a way to keep everything organized and relevant. These tips […]
Data dashboards have become increasingly popular for businesses over the past few years. They are a great data visualization tool that gives you an overview of how your business is performing, catering to a wide variety of users, from marketing staff to project managers. Let’s take a look at how dashboards can support your business […]
Your small business’s data is valuable, and utilizing it for growth strategies lets you discover opportunities. One way to do that is to use business intelligence (BI) tools. Multinational companies have been using them for years with the assistance of experts who help make sense of massive amounts of data. Now that there’s a growing […]
Businesses have always evolved to take advantage of technology or knowledge that makes them more efficient and profitable, so it should come as no surprise that IT is integral to modern business operations. It is extremely rare to find a business today that does not own or use some form of computing technology because the benefits simply outweigh any of the drawbacks associated with IT.
Here are five ways modern IT solutions improve business operations and put companies ahead of the curve.
As a business owner, you know that gaining and growing a solid base of loyal customers is crucial to the success of your venture. Therefore, the effectiveness and reliability of your customer relationship management (CRM) system will determine how far your company will go. Imagine buying a product, and it breaks the first time you […]
Technology is a fundamental part of our lives in the 21st century, and it has completely revolutionized the way we do business. “Digital transformation” (DT) is one of the terms that is commonly used to explain our shift toward using more technology in every facet of business, but why is it so important?
We can answer this question by examining what DT means, why it is important in today’s business environment, and how you can enable your business to make the most of it.
