Fix these unpleasant-looking website elements now

According to the cliché, one shouldn’t judge a book by its cover. But in marketing, looks do matter. Having an attractive website design is often your first opportunity to make a good impression on potential customers. So if your site’s looks aren’t up to par, visitors may close the web tab and you lose the […]

Streamline your eCommerce business with a cloud-based OMS

If you’re looking for ways to optimize your eCommerce business’s operations, you should definitely consider deploying a cloud-based order management system (OMS). This article will help you learn more about the business benefits of an OMS. First off, we need to clarify that an inventory management system is not the same as an order management […]

Dress your website for success

When people visit websites, first impressions count. Wow your audience by following our tips. Make a statement with professional photographs Before site visitors read what’s on your website, they assess it by checking out your images. A picture is indeed worth a thousand words, but are those words truly what you want to convey to […]

The SMB’s guide to staying afloat during the COVID-19 pandemic

More than being a global health crisis, the COVID-19 pandemic is also upending the global economy. Many businesses find themselves facing the grim reality that if they don’t find a way to adapt to the crisis, they’ll end up closing their doors for good. Here are some tips that can help your business get through […]

AI and eCommerce: All you need to know

If you run or manage an eCommerce business and are wondering how you can benefit from artificial intelligence (AI), you’re in luck. We’ve come up with a list of the most important reasons for your business to adopt AI. Predicting what your customers want AI has many uses in eCommerce, benefiting both the business and […]

Instagram audience: Turn them into customers

Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers. Make the most out of your Instagram account with these practical tips. […]

Organize online sales with an OMS

Order management systems (OMSs) nowadays are more powerful and more intuitive than ever, which is the main reason why a growing number of businesses deploy one. What are the benefits of having one for your e-business? First off, we need to clarify that inventory management systems (IMSs) are not the same as OMSs. The former […]

Do ugly websites really cost you money?

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if it doesn’t wow them, you’re losing money. Follow these best practices so you don’t end up in that situation. A variety […]

Best practices for SMB Facebook pages

Facebook isn’t worth over $480 billion because people use it for just selfies and political rants. Businesses of all sizes and from all industries are using it to attract and engage customers, and yours should too. Aside from purchasing targeted advertisements, there are a host of free strategies to generate business with your SMB’s Facebook […]

How AI helps e-commerce businesses

Many business owners are looking to artificial intelligence (AI, or “machine learning”) for its potential to improve communications with their customers. It is predicted that by 2020, 85% of all interactions will originate from machine learning “bots.” If you operate an e-commerce business and are wondering how you can benefit from bots, you’re in luck. […]

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