Maintaining customer loyalty is essential for any business that wants to create a sustainable, profitable enterprise. If your customers are happy with your business, they are more likely to come back and recommend your products or services to others. They may also spend more money on future purchases.

Finding the right channel to promote one’s business is a growing challenge in the digital age, with social media acting as an indispensable business tool. The question is, what else can you do aside from updating your status? Here are five ways to help you enhance your social media marketing.

Nearly everyone uses social media. And whether you run a small- or medium-sized business (SMB) or multinational conglomerate, social media platforms are great for their broad audiences, low costs, and high returns. But without careful planning, marketing in these communities can do more harm than good.