Today, customers have more choices than ever before. They can purchase products and services from businesses all around the globe with just a few clicks. This means your business has a larger pool of competitors than ever, which makes it even more challenging to stand out from the competition.
If your business is struggling to stay ahead of the curve, try the following tips:
1. Provide exceptional customer service
Consistently meeting customers’ expectations is not just essential for improving sales and customer satisfaction and retention but also attracting new customers. When your customers are happy, they are more likely to promote your products and services to other people.
When your customers are happy, they are more likely to promote your products and services to other people.
Here are some things you can do to improve your business’s customer service:
- Understand your customers’ needs. By doing so, you can design or procure products and/or services that meet their unique requirements.
- Be reachable. Provide your customers with multiple support platforms, such as phone, email, and social media. You can also leverage chatbots so your customers may still get the help they need even when your business is closed for the day.
- Be prompt in addressing queries and complaints. Respond to your customers’ concerns as soon as possible. If you take too long to get back to them, they may bring their business elsewhere.
- Train your employees. Your employees should be knowledgeable about your products and services, and adept at handling customer queries and complaints.
2. Highlight good customer reviews
Collect the best reviews from your customers, and display them in areas where your prospective customers can easily see them, such as your website or social media accounts.
3. Identify your unique selling proposition (USP)
Why should anyone choose your product instead of another item from a different company? What strengths does your organization have that others don’t? The answer to these questions represent your USP, which is what sets your business apart from your rivals. The more unique your USP is, the greater your competitive advantage is.
If you can’t identify your USP, seek the help of previous customers. Find out why they choose to do business with you. Make sure to feature your USP constantly in your marketing communications so customers can easily set you apart when they’re making purchase decisions.
4. Try something new
Keep reinventing your business by adopting new technologies, products, and solutions. For instance, you can post short promotional videos on social media platforms like Instagram, Facebook, and TikTok. You can also create a mobile app where your customers can easily avail your products and services.
5. Embrace corporate social responsibility
While your company's main responsibility is to take care of its customers, employees, and partners, it should also give back to the community. By doing so, you can show that your business is devoted to creating a positive social impact. This attracts customers who are particular about supporting companies that aren’t simply after profit.
For example, IT companies can donate computers to schools. Food businesses can donate canned goods and meals to food banks. You can also sponsor a fundraising event for your chosen charity.
You can implement green initiatives, such as using recycling paper and energy-efficient appliances or getting your employees to plant trees or clean up a public space.
6. Admit mistakes and fix problems
Customers know that businesses are not perfect. However, they find it unacceptable if a business tries to cover up its mistakes or refuses to take responsibility for these. And when customers have a negative experience with the business, they might air their grievances online, which can quickly spread on the internet.
So if your business makes a mistake, admit it and apologize. Then, offer a solution that will make up for the inconvenience caused. This helps you turn a negative experience into a positive one — and you may even end up with a loyal customer.
Don’t let IT issues hinder you from delivering exceptional customer service. Allow NetQuest to help by ensuring that your IT infrastructure is properly running round the clock. If your business is in Baltimore, Towson, or Annapolis, get a FREE IT assessment today.