If you own and operate a small- or medium-sized business that relies on positive word of mouth, you probably need to make sure the quality of your customer service is top-notch. It definitely pays to have excellent products and/or services in the first place, but it wouldn’t hurt to leverage other tools at your disposal.

Voice over Internet Protocol's (VoIP) call recording feature has been around for a while now. However, small- and medium-sized businesses (SMBs) that don't prioritize customer interaction are underutilizing it. When used properly, call recording can strengthen your company's reputation and boost customer satisfaction.

Even the most attentive customer service representative can make mistakes; after all, he or she is only human. If your business uses VoIP as its telephony solution, errors can be lessened through call recording. Find out how this helpful VoIP feature can benefit your organization.

Call recording is not a new feature in VoIP but rather one that is underutilized especially in businesses with less focus on customer communication. When used correctly, it can boost customer satisfaction and strengthen business reputation.
#1. Improve customer service
One of the most important reasons why businesses should always record their calls, no matter the significance of the call, is to ensure high-quality customer service.