Social media can be a powerful tool for healthcare organizations to spread awareness. But in using social media, these organizations must adhere to specific Health Insurance Portability and Accountability Act (HIPAA) compliance standards. In this blog post, we will discuss guidelines for HIPAA compliance regarding the use of social media.

Healthcare providers that use social media platforms like Facebook and Twitter can interact with their patients, advertise new services, and communicate urgent announcements. Even though there’s immense potential for social media to improve healthcare, it can also expose patient-specific information when used irresponsibly.

Social Media can be an effective tool for sharing experiences, building professional connections, and broadcasting conventional healthcare announcements to the public. However, careless posts that have client or patient-specific information could ruin the reputation of any healthcare organization.

Modern-day cyber criminals utilize every resource possible to launch attacks, one of which has been publicly available until now. Google had just overhauled its personal information policy, especially for the healthcare industry, resulting in the removal of private medical records from its search results.