If you’ve ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written using an email automation platform. This technology saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets.

In July 2017, Microsoft announced three brand new apps for Office 365: Connections, Listings, and Invoicing. They were designed for businesses with fewer than 300 employees and after a few months of beta testing, they’re finally available to Business Premium users.

Everyone wishes there were more minutes in a day. Between repetitive emails and seemingly endless meetings, it’s hard to find time for important tasks. Thanks to the increasing affordability of enterprise-level IT however, SMBs can start getting at least half of those problems under control with email automation.