10 Factors SMBs should consider before leveraging the cloud for business continuity

10 Factors SMBs should consider before leveraging the cloud for business continuity

Downtime can be devastating for small and medium-sized businesses (SMBs) like yours. Data breaches, natural disasters, or even simple hardware failures can disrupt operations and cost you valuable time and revenue. Fortunately, a robust business continuity (BC) strategy can help your company stay afloat when disaster strikes. Through detailed plans, cutting-edge measures, and coordinated efforts, a solid BC plan can ensure your business quickly resumes its functions during and after a disruption, minimizing the impact on your bottom line.

One integral part of modern BC planning is cloud services. By leveraging the cloud for data storage, application hosting, and disaster recovery, your SMB can guarantee access to all your data and applications, even in the event of a local infrastructure failure. However, cloud services are not created equal. Here’s how to pick the right provider and solution for your BC strategy.

Read also: How familiar are you with cloud services for SMBs? Take this quiz to find out!

Key considerations for leveraging the cloud in your BC strategy

If you’re planning to utilize the cloud for BC, consider these factors first:

Data security and compliance

The cloud environment stores your sensitive business data. So, you must look for providers with robust security features such as multifactor authentication, access controls, encryption, and regular security audits. Additionally, see to it that the cloud provider complies with industry standards and regulations (e.g., HIPAA, GDPR, PCI DSS). This is particularly important if your business belongs to a highly regulated industry such as construction, finance, or healthcare.

Reliability and uptime

Downtime translates to lost productivity and revenue, so having a provider that offers high uptime and minimal outages is a must. Check their service level agreements to understand their uptime guarantees: providers offering 99.9% uptime or higher are generally considered reliable.

Backup and recovery solutions

Define your acceptable downtime after an incident and the maximum amount of data loss you can tolerate. Your provider should be able to meet these metrics, offering not just automated backups and rapid recovery options but also geographic redundancy, ensuring service continuity even during regional outages.

Customization and integration

Because every business has unique needs, you should choose cloud solutions that are configurable to your specific requirements. They should also integrate with your existing applications to create a seamless workflow.

Cost structure

While the cloud is generally cost-effective, it's essential to investigate your provider’s pricing model (e.g., pay-as-you-go, fixed monthly fees) to make sure that it aligns with your budget. Also, inquire about associated costs such as storage, bandwidth, and egress fees to avoid unexpected expenses. 

Vendor reputation

You will entrust your cloud provider with sensitive and critical data, so partner with a vendor that has a history of reliability and commitment to security. Research the provider's track record and industry certifications, and look for customer reviews, industry ratings, and case studies. A reputable vendor will have satisfied customers who will vouch for the provider’s performance.

Data migration

Plenty of things can go wrong during cloud data migration. For a smooth and secure transfer, choose a provider offering comprehensive data migration tools and who has years of experience successfully migrating data to the cloud.

Support and training

Reliable support and training are essential to ensuring a hassle-free move to the cloud and getting the most out of your cloud solution. Opt for providers that not only offer 24/7 customer support but comprehensive training programs as well, equipping your team with the skills to manage the cloud environment effectively.


Your cloud solutions should be able to grow alongside your business. Look for providers that offer flexible plans that can easily scale up or down based on your changing storage, processing, and user requirements. This allows you to maintain optimal performance without overspending on resources you don’t use.


Consider a cloud provider known for innovation. Look for ongoing investment in research and development and a history of adding new features to their platform. This way, you can be sure that your cloud solutions can keep pace with technological changes.

In an increasingly unpredictable world, securing BC is vital for SMBs. By implementing a well-defined BC plan that leverages the power of the cloud, you can ensure your business remains resilient in the face of any challenge.

Seeking to strengthen your BC strategy with reliable and effective cloud solutions? NetQuest is the technology partner you’re looking for. With over 25 years of experience delivering tailored IT solutions to businesses in Baltimore, we can provide the expertise, support, and comprehensive solutions you need to succeed. Contact NetQuest now.

Cloud migration can be an intimidating and a complex endeavor. Download our eBook, How Your Business Can Achieve a Successful Cloud Migration to learn best practices and get started on the right foot.Get your FREE copy here!
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