Pop-up ads and videos can easily turn people away from a website. Google knows this and has come up with a solution set to launch early next year. With that in mind, here’s everything you need to know about Chrome’s ad blocker.

What is it?

Ad blocker from Chrome actually works like an ad filter, meaning it won’t block all ads from the website, only ones that are determined to be too intrusive, like video autoplay with sound as well as interstitials that take up the entire screen.