Microsoft smartphones have always seemed to pale in comparison to Android and Apple devices. Perhaps one of the largest reasons why is because it entered the smartphone game too late. And the recent “strategic retreat” from the consumer market only suggests that Microsoft is far from reaching their initial goals with their mobile platform.

When it comes to smartphones, Windows phones have largely gone unnoticed. Some say iOS and Android phones are just better. While some experts claim that Windows phones entered the market too late to make a lasting impact. However, one of the big reasons why Windows phones are not as successful is because of a lack of support for apps.